insight

How to read a city?

‘Leer Madrid’ wayfinding system improves the pedestrian experience

How to read a city?

‘Leer Madrid’ wayfinding system improves the pedestrian experience

Designing for love

The importance of human connection in our ever-evolving world.

Designing for love

The importance of human connection in our ever-evolving world.

Mix Interiors: Making a positive impact in 2025

In a feature for Mix Interiors, Tim Fendley makes an uncommon comparison between tulips and AI, sharing his perspective on the positive impact the design world can have in 2025.

Mix Interiors: Making a positive impact in 2025

In a feature for Mix Interiors, Tim Fendley makes an uncommon comparison between tulips and AI, sharing his perspective on the positive impact the design world can have in 2025.

Network effects: From fractured paths to free movement

In an article for BikeBiz, Applied’s Founder, Tim Fendley, explores the concept of ‘network effects’ in transport systems

Network effects: From fractured paths to free movement

In an article for BikeBiz, Applied’s Founder, Tim Fendley, explores the concept of ‘network effects’ in transport systems

Pathways Project gains ground

Moving towards a national wayfinding system for walking, wheeling and cycling

Pathways Project gains ground

Moving towards a national wayfinding system for walking, wheeling and cycling

Seoul on the move

Streamlining exercise into daily life with subway station active design interventions

Seoul on the move

Streamlining exercise into daily life with subway station active design interventions

Applied is a Certified B Corporation™

Our work for our clients involves giving people the freedom to move, by walking, cycling and by public transport. These are fundamentally positive for the environment, public health and community-building, by design. Certification recognises our commitment to be a responsible and effective company.

Applied is a Certified B Corporation™

Our work for our clients involves giving people the freedom to move, by walking, cycling and by public transport. These are fundamentally positive for the environment, public health and community-building, by design. Certification recognises our commitment to be a responsible and effective company.

Think piece: Do places speak to us?

Applied’s Tim Fendley features in the ‘Mind Matters’ column of Mix Interiors magazine

Think piece: Do places speak to us?

Applied’s Tim Fendley features in the ‘Mind Matters’ column of Mix Interiors magazine

Applied’s Positive Impact Report 22|23

Our first annual Impact Report provides insight into our approach and the positive outcomes of our work

Applied’s Positive Impact Report 22|23

Our first annual Impact Report provides insight into our approach and the positive outcomes of our work

Applied’s B Corp Journey breaks ground

Recent submission for B Corp accreditation builds upon the positive impact of the work we deliver

Applied’s B Corp Journey breaks ground

Recent submission for B Corp accreditation builds upon the positive impact of the work we deliver

Bloomberg CityLab: When Will Google Fix Maps for Cyclists?

Applied's Founder Tim Fendley talks about our approach to navigation systems as part of a recent Bloomberg article

Bloomberg CityLab: When Will Google Fix Maps for Cyclists?

Applied's Founder Tim Fendley talks about our approach to navigation systems as part of a recent Bloomberg article

Tim Fendley: Professional ‘sherpa urbano’

Applied’s founder is featured in November’s issue of The Good Life Italia magazine

Tim Fendley: Professional ‘sherpa urbano’

Applied’s founder is featured in November’s issue of The Good Life Italia magazine

Graphic Design students gain an insight into the work we get up to at Applied

The group of final year UCA students visited the London studio to hear about the people, places and processes behind our projects

Graphic Design students gain an insight into the work we get up to at Applied

The group of final year UCA students visited the London studio to hear about the people, places and processes behind our projects

Episode 3 of the ‘Re-routing the City’ podcast delves into the role of technology in designing accessibility into the built world

The final episode in the three-part series discusses the research and developments that could help reroute our urban spaces to be more accessible and enjoyable for the people using them.

Episode 3 of the ‘Re-routing the City’ podcast delves into the role of technology in designing accessibility into the built world

The final episode in the three-part series discusses the research and developments that could help reroute our urban spaces to be more accessible and enjoyable for the people using them.

What are the New Rules of the Road? Listen to Episode 2 of the ‘Re-routing the City’ podcast series

The second of the three-part series explores whether we need to create a new road etiquette. And, if so, how this might work.

What are the New Rules of the Road? Listen to Episode 2 of the ‘Re-routing the City’ podcast series

The second of the three-part series explores whether we need to create a new road etiquette. And, if so, how this might work.

Episode 1 of the Applied + Disegno Podcast ‘Re-routing the City’ is now available

The first of the three-part series explores the phenomenon of navigational neuroscience

Episode 1 of the Applied + Disegno Podcast ‘Re-routing the City’ is now available

The first of the three-part series explores the phenomenon of navigational neuroscience

London’s Wayfinding System Founder: “I Am Looking For Eureka Moments”

An interview with Applied's CEO and Creative Director Tim Fendley

London’s Wayfinding System Founder: “I Am Looking For Eureka Moments”

An interview with Applied's CEO and Creative Director Tim Fendley

Bloomberg Behind the Design

The recent Bloomberg episode of Behind the Design zooms in on wayfinding and human’s ability to find their way around places

Bloomberg Behind the Design

The recent Bloomberg episode of Behind the Design zooms in on wayfinding and human’s ability to find their way around places

Design in Public interview Adrian Bell

Discover how Seattle Design Festival's theme EMERGE plays a role in design and wayfinding

Design in Public interview Adrian Bell

Discover how Seattle Design Festival's theme EMERGE plays a role in design and wayfinding

Designing Cities for a Post Pandemic World

Listen to Intelligence Squared Business Podcast with Tim Fendley and Linda Yueh for a conversation about post-pandemic cities

Designing Cities for a Post Pandemic World

Listen to Intelligence Squared Business Podcast with Tim Fendley and Linda Yueh for a conversation about post-pandemic cities

Covid-19 warning colors around the world

Applied's Tim Fendley talks to Quartz about the colourful and confusing covid-19 warning used around the world

Covid-19 warning colors around the world

Applied's Tim Fendley talks to Quartz about the colourful and confusing covid-19 warning used around the world

Talking Headways Podcast: City Legibility and Wayfinding

Tim Fendley joins Jeff Wood to talk about wayfinding, people’s ability to read maps, and giving people the confidence to get lost.

Talking Headways Podcast: City Legibility and Wayfinding

Tim Fendley joins Jeff Wood to talk about wayfinding, people’s ability to read maps, and giving people the confidence to get lost.

User-centred and inclusive design workshop at Reading University

Applied virtually visited Reading University to deliver an inclusive design workshop

User-centred and inclusive design workshop at Reading University

Applied virtually visited Reading University to deliver an inclusive design workshop

The Urbanist episode all about mobility innovation

Listen to The Urbanist podcast with Tim Fendley describing the challenges for transit in the Bay Area and how good wayfinding can help

The Urbanist episode all about mobility innovation

Listen to The Urbanist podcast with Tim Fendley describing the challenges for transit in the Bay Area and how good wayfinding can help

Pioneer of modern information design

Margaret Calvert, the designer’s 1964 UK road system still points the way for modern information designs, writes Tim Fendley in ICON’s winter issue.

Pioneer of modern information design

Margaret Calvert, the designer’s 1964 UK road system still points the way for modern information designs, writes Tim Fendley in ICON’s winter issue.

Applied to open up Thames Path with new wayfinding scheme

A wayfinding & connectivity strategy for London’s Tower-of-London-to-Canning-Town pedestrian attraction

Applied to open up Thames Path with new wayfinding scheme

A wayfinding & connectivity strategy for London’s Tower-of-London-to-Canning-Town pedestrian attraction

The COVID-19 design toolkit

The definitive system for social distancing

The COVID-19 design toolkit

The definitive system for social distancing

Monocle on Design – Finding a way

Tim Fendley, founder and Creative Director at Applied Information Group, appears on Monocle on Design

Monocle on Design – Finding a way

Tim Fendley, founder and Creative Director at Applied Information Group, appears on Monocle on Design

A graphic toolkit to encourage social distancing

Surface mag features Applied’s COVID-19 Design Toolkit

A graphic toolkit to encourage social distancing

Surface mag features Applied’s COVID-19 Design Toolkit

COVID-19 design toolkit for social distancing and wayfinding

Read the arch daily article on the COVID-19 design toolkit for social distancing

COVID-19 design toolkit for social distancing and wayfinding

Read the arch daily article on the COVID-19 design toolkit for social distancing

Commitment to the office

The rise of remote working doesn’t keep Google from continuing with their London offices

Commitment to the office

The rise of remote working doesn’t keep Google from continuing with their London offices

The Urbanist – reading the signs

Monocle invites Tim Fendley to talk about the world of wayfinding and city signage

The Urbanist – reading the signs

Monocle invites Tim Fendley to talk about the world of wayfinding and city signage

Reprogramming the amygdala

Port magazine publish Tim Fendley’s thoughts on how wayfinding can tackle COVID-19 challenges

Reprogramming the amygdala

Port magazine publish Tim Fendley’s thoughts on how wayfinding can tackle COVID-19 challenges

Legible London: The effective wayfinding system that creates ‘readable’ cities

Designwanted explores the logic, application, and design behind the Legible London wayfinding

Legible London: The effective wayfinding system that creates ‘readable’ cities

Designwanted explores the logic, application, and design behind the Legible London wayfinding

Navigating our way to a less complex world with Tim Fendley

Designwanted interview Tim Fendley about how you transform people’s experiences

Navigating our way to a less complex world with Tim Fendley

Designwanted interview Tim Fendley about how you transform people’s experiences

The sophisticated design behind a simple coronavirus sign

Quartz at work explores Applied’s COVID-19 signs and the thinking behind the effective design

The sophisticated design behind a simple coronavirus sign

Quartz at work explores Applied’s COVID-19 signs and the thinking behind the effective design

Sentosa wins 2020 IIID Award

Applied’s wayfinding scheme for Sentosa Island, Singapore’s premier destination, receives design award

Sentosa wins 2020 IIID Award

Applied’s wayfinding scheme for Sentosa Island, Singapore’s premier destination, receives design award

What will your post-lockdown commute look like?

Applied founder Tim Fendley appears in Vogue to talk about the future of commuting

What will your post-lockdown commute look like?

Applied founder Tim Fendley appears in Vogue to talk about the future of commuting

A wayfinding emergency

Lack of wayfinding was causing difficulties for key workers and volunteers to find their way to Bath’s Royal United Hospital, a collaborative effort amongst committed stakeholders has been the solution

A wayfinding emergency

Lack of wayfinding was causing difficulties for key workers and volunteers to find their way to Bath’s Royal United Hospital, a collaborative effort amongst committed stakeholders has been the solution

Choreographing the coronavirus dance

Techniques exist of how to reduce friction

Choreographing the coronavirus dance

Techniques exist of how to reduce friction

New signage could make Seattle more accessible for pedestrians with disabilities

Crossnut interview Applied’s Adrian Bell on Applied’s Seamless Seattle wayfinding strategy

New signage could make Seattle more accessible for pedestrians with disabilities

Crossnut interview Applied’s Adrian Bell on Applied’s Seamless Seattle wayfinding strategy

Universal signage: The first step in making cities more accessible

Archdaily cover Applied’s Leer Madrid, and talks about the next steps in making cities accessible

Universal signage: The first step in making cities more accessible

Archdaily cover Applied’s Leer Madrid, and talks about the next steps in making cities accessible

Cycle Active City Conference 2018

A review of this year’s on-show schemes

Cycle Active City Conference 2018

A review of this year’s on-show schemes

Wayfinding design projects in urban contexts

Flows, the online publication focussing on mobility, interviewed Tim Fendley on Applied’s approach to multimodal wayfinding

Wayfinding design projects in urban contexts

Flows, the online publication focussing on mobility, interviewed Tim Fendley on Applied’s approach to multimodal wayfinding

Walkability and wayfinding

Like two peas in a pod, wayfinding and walking encourages a culture of active urban mobility and can elevate life quality

Walkability and wayfinding

Like two peas in a pod, wayfinding and walking encourages a culture of active urban mobility and can elevate life quality

A Q&A with Erik Spiekermann

The typography legend answers a few questions from the Applied studio

A Q&A with Erik Spiekermann

The typography legend answers a few questions from the Applied studio

A new era for transportation in the United States

The USDOT FHWA’s Strategic Agenda for Pedestrian and Bicycle Transportation

A new era for transportation in the United States

The USDOT FHWA’s Strategic Agenda for Pedestrian and Bicycle Transportation

Downtown Edmonton installs first interim street signs

A step forward towards Applied’s vision for permanent wayfinding across Edmonton, Alberta

Downtown Edmonton installs first interim street signs

A step forward towards Applied’s vision for permanent wayfinding across Edmonton, Alberta

Alexandria, Virginia appoints Applied for new parks wayfinding initiative

New wayfinding will support the Alexandria's Citywide Parks Improvement Plan

Alexandria, Virginia appoints Applied for new parks wayfinding initiative

New wayfinding will support the Alexandria's Citywide Parks Improvement Plan

Ben Acornley interviewed by Hola, Design for All

Applied’s Creative Director talks about our inclusive design approach

Ben Acornley interviewed by Hola, Design for All

Applied’s Creative Director talks about our inclusive design approach

Tim Fendley makes second appearance on Skylines

CityMetric hosts Jonn Elledge and Barbara Speed discuss everything from urbanisation, politics, maps and transportation

Tim Fendley makes second appearance on Skylines

CityMetric hosts Jonn Elledge and Barbara Speed discuss everything from urbanisation, politics, maps and transportation

National Gallery set to overhaul website and wayfinding

Design Week announces Applied’s appointment as lead on The National Gallery in London’s wayfinding redesign project

National Gallery set to overhaul website and wayfinding

Design Week announces Applied’s appointment as lead on The National Gallery in London’s wayfinding redesign project

Tim Fendley talks maps on Skylines podcast

Applied Founding Director appears on the ‘You are Here’ episode of City Metric’s Skylines podcast series.

Tim Fendley talks maps on Skylines podcast

Applied Founding Director appears on the ‘You are Here’ episode of City Metric’s Skylines podcast series.

Innovate UK’s Future Cities Challenge

The challenge champions innovation, improvement and sustainability

Innovate UK’s Future Cities Challenge

The challenge champions innovation, improvement and sustainability

Applied recognised with prestigious Queen’s Award

The Queen’s Award for Enterprise acknowledges Applied Information Group’s efforts in expanding internationally

Applied recognised with prestigious Queen’s Award

The Queen’s Award for Enterprise acknowledges Applied Information Group’s efforts in expanding internationally

Applied to design wayfinding for the National Gallery

This appointment comes as the National Gallery announces an overhaul of their current website, digital services and wayfinding system

Applied to design wayfinding for the National Gallery

This appointment comes as the National Gallery announces an overhaul of their current website, digital services and wayfinding system

Connecting the Dots of Toronto’s transit system

Applied’s Tim Fendley presented alongside KerrSmith’s Helen Kerr to introduce the idea of wayfinding harmonization in Canada’s largest city

Connecting the Dots of Toronto’s transit system

Applied’s Tim Fendley presented alongside KerrSmith’s Helen Kerr to introduce the idea of wayfinding harmonization in Canada’s largest city

What next for Legible Cities?

Tim Fendley tells all about the future of Legible Cities

What next for Legible Cities?

Tim Fendley tells all about the future of Legible Cities

Storytelling in urban wayfinding

Ben Acornley, Partner and Creative Director at Applied Information Group, was interviewed by University of Reading PhD student Shiho Asada

Storytelling in urban wayfinding

Ben Acornley, Partner and Creative Director at Applied Information Group, was interviewed by University of Reading PhD student Shiho Asada

Mapping our London at #LDF15

The Applied team joins 25 of London’s top design studios to create a limited edition print of how we see London

Mapping our London at #LDF15

The Applied team joins 25 of London’s top design studios to create a limited edition print of how we see London

Mapping the City: Applied’s take on an exhibition at Somerset House

Applied Designer, Chris Bounds draws inspiration from the exhibition’s different view of maps

Mapping the City: Applied’s take on an exhibition at Somerset House

Applied Designer, Chris Bounds draws inspiration from the exhibition’s different view of maps

Tim Fendley speaks at Small Talks

Applied’s CEO and Creative Director appears at Made by Many’s event to talk about the Legible London design process

Tim Fendley speaks at Small Talks

Applied’s CEO and Creative Director appears at Made by Many’s event to talk about the Legible London design process

Travelling into the Future: Work in Progress

The Design Museum’s event sees topics ranging from the pedestrian and bike to the controversial jetpack and driverless car

Travelling into the Future: Work in Progress

The Design Museum’s event sees topics ranging from the pedestrian and bike to the controversial jetpack and driverless car

Legible London versus Islington

Applied Partner & Director of Planning, Richard Simón, compares on-street signage in London

Legible London versus Islington

Applied Partner & Director of Planning, Richard Simón, compares on-street signage in London

Vancouver’s ‘living map’ looks ahead with Applied

A network of 200+ map stands will now feature detailed maps and directional information designed by Applied Information Group

Vancouver’s ‘living map’ looks ahead with Applied

A network of 200+ map stands will now feature detailed maps and directional information designed by Applied Information Group

Tim Fendley to speak at SEGD event in San Francisco

The wayfinding event of the year will take place on April 24

Tim Fendley to speak at SEGD event in San Francisco

The wayfinding event of the year will take place on April 24

Applied opens in New York City

The Manhattan office has been established to expand and service Applied’s growing number of clients in North and South America

Applied opens in New York City

The Manhattan office has been established to expand and service Applied’s growing number of clients in North and South America

Applied wins silver and bronze IIID Award

Four projects are recognised at the prestigious 2015 awards

Applied wins silver and bronze IIID Award

Four projects are recognised at the prestigious 2015 awards

Applied to design Springfield’s new wayfinding system

Applied Information Group has been contracted by the City of Springfield, Massachusetts, to design a pedestrian wayfinding system for the Downtown district

Applied to design Springfield’s new wayfinding system

Applied Information Group has been contracted by the City of Springfield, Massachusetts, to design a pedestrian wayfinding system for the Downtown district

Designing for the contemporary city

Tim Fendley joins a room full of interaction designers to discuss the human scale and making the city more visible

Designing for the contemporary city

Tim Fendley joins a room full of interaction designers to discuss the human scale and making the city more visible

Applied’s theory on voting tendencies for South Thanet

A telling set of political party symbols to put you on the right path before the election

Applied’s theory on voting tendencies for South Thanet

A telling set of political party symbols to put you on the right path before the election

Legible London shortlisted in TfL’s Design Icon competition

The city-wide pedestrian wayfinding system is recognised as one of the best icons of London transport design

Legible London shortlisted in TfL’s Design Icon competition

The city-wide pedestrian wayfinding system is recognised as one of the best icons of London transport design

Dongdaemun Design Plaza wins SEGD award

Applied’s work in Seoul, in collaboration with our partners YiEUM, receives recognition from the Society for Experiential Graphic Design

Dongdaemun Design Plaza wins SEGD award

Applied’s work in Seoul, in collaboration with our partners YiEUM, receives recognition from the Society for Experiential Graphic Design

A comprehensive look at Legible London

A breakdown of Applied’s award-winning city wayfinding project

A comprehensive look at Legible London

A breakdown of Applied’s award-winning city wayfinding project

Cleveland lights the way with wayfinding by Applied

Destination Cleveland installs its first prototype signs in first step towards city-wide rollout

Cleveland lights the way with wayfinding by Applied

Destination Cleveland installs its first prototype signs in first step towards city-wide rollout

Place cells, wayfinding and the Nobel Prize

John O’Keefe’s place cell research and the creation of Legible London

Place cells, wayfinding and the Nobel Prize

John O’Keefe’s place cell research and the creation of Legible London