about

Applied are spatial experience designers. We make complex places legible.
Every day our work helps millions of people move through busy places with ease. At the same time helping asset owners realise their vision.

Applied is a unique spatial experience design practice with a blend of complimentary urban and information skills. We’ve been around for twenty years, and as the challenges become more complex, we innovate and we constantly rise to the occasion. This is what we thrive on.

Our passion is to help people move through busy places easily, productively and with certainty. We make journeys effortless by understanding people, explaining places and making them more intuitive and memorable – more legible.

And to help people who run these places make the best use of investments, optimise flow, and integrate systems.

We are trusted by the managers of the world’s most important environments: Google, Princeton, Paris and London, to solve their most entrenched movement challenges.

The problem of changing behaviour is really complex. You can’t crack a complex problem with a simplistic solution. It requires a sophisticated solution that looks really simple.
Tim Fendley
Applied founder, CEO, Creative Director

team

Our team is formed from a unique mix of urban planning and information design expertise.

We are led by experts who work with clients directly with every engagement we take on.

Victoria Ktori-Tucker
Victoria
Ktori-Tucker
Account & Project Manager
Tim Fendley
Tim
Fendley
Founder, CEO, Creative Director
Sol Kawage
Sol
Kawage
Senior Designer
Skylar Hayden
Skylar
Hayden
Senior Designer
Siu Yen Lo
Siu
Yen Lo
Senior Information Designer
Simon Hillier
Simon
Hillier
Associate and Planning Director
Shu Yin Lai
Shu Yin
Lai
Information Designer
Sean Fulton
Sean
Fulton
Commercial Director
Santiago Vargues
Santiago
Vargues
Design Director
Róisín Tarrant
Róisín
Tarrant
Communications and Business Development Coordinator
Ruth Ross-MacDonald
Ruth
Ross-MacDonald
Digital Creative Director
Roberta Korcz
Roberta
Korcz
Senior Planner
Rob Coomber
Rob
Coomber
Design Director
Richard Simón
Richard
Simón
Partner and Director of Planning
Phernell Davis-Senior
Phernell
Davis-Senior
People and Workplace Coordinator
Phark Lertchanyakul
Phark
Lertchanyakul
Information Planner
Nikki Hurren
Nikki
Hurren
Senior Digital and Information Designer
Nargis Khan
Nargis
Khan
People and Workplace Manager
Lora Toteva
Lora
Toteva
Revit Lead
Liz Volchok
Liz
Volchok
Senior Account Manager
Lasma Putrina
Lasma
Putrina
Senior Information Planner
Kyoungmo Kim
Kyoungmo
Kim
Senior Designer
Kirsty Patterson
Kirsty
Patterson
Industrial Designer
Julie Maksimova
Julie
Maksimova
GIS Spatial Analyst
Jordan Bischoff
Jordan
Bischoff
Design & Office Director
James Henderson
James
Henderson
Senior Industrial Designer
James Dunford
James
Dunford
Design Director
Isabel McCagg
Isabel
McCagg
Senior Planner
Imam Miah
Imam
Miah
Management Accountant
Hinal Patel
Hinal
Patel
Account Manager
George Sidaoui
George
Sidaoui
Design Director
Genevieve Smith
Genevieve
Smith
Senior Account Manager
Gemma Colbert
Gemma
Colbert
Account Director and Resourcing Manager
Gaurav Girish
Gaurav
Girish
Environmental Psychologist
Gabriel Sterling
Gabriel
Sterling
Digital Project Manager
Eugenia Vrentzou
Eugenia
Vrentzou
Information Designer
Erik Spiekermann
Erik
Spiekermann
Design & Type Expert
Ellie Mabbutt
Ellie
Mabbutt
Industrial Designer
Dugan Dotson
Dugan
Dotson
Implementation Project Manager
Chloe Ball
Chloe
Ball
Information Designer
Charles Brindley
Charles
Brindley
Experience & Operational Designer
Caroline Le Filoux
Caroline
Le Filoux
Head of Finance
Ben Acornley
Ben
Acornley
Partner and Creative Director
Alex Ganczarski
Alex
Ganczarski
Information Designer
Adrian Bell
Adrian
Bell
Planning Director

join the team

We’re always on the lookout for the best designers, information planners, urban designers, strategists, interns and account managers to join our team.

See the careers section for the latest openings.