about

Applied are spatial experience designers. We make complex places legible.
Every day our work helps millions of people move through busy places with ease. At the same time helping asset owners realise their vision.

Applied is a unique spatial experience design practice with a blend of complimentary urban and information skills. We’ve been around for twenty years, and as the challenges become more complex, we innovate and we constantly rise to the occasion. This is what we thrive on.

Our passion is to help people move through busy places easily, productively and with certainty. We make journeys effortless by understanding people, explaining places and making them more intuitive and memorable – more legible.

And to help people who run these places make the best use of investments, optimise flow, and integrate systems.

We are trusted by the managers of the world’s most important environments: Google, Princeton, Paris and London, to solve their most entrenched movement challenges.

The problem of changing behaviour is really complex. You can’t crack a complex problem with a simplistic solution. It requires a sophisticated solution that looks really simple.
Tim Fendley
Applied founder, CEO, Creative Director

team

Our team is formed from a unique mix of urban planning and information design expertise.

We are led by experts who work with clients directly with every engagement we take on.

Asa Berggren
Åsa
Berggren
Senior Planner
Tim Fendley
Tim
Fendley
Founder, CEO, Creative Director
Sufiya Patel
Sufiya
Patel
Business Development Manager
Siu Yen Lo
Siu
Yen Lo
Information Designer
Simon Hillier
Simon
Hillier
Associate and Planning Director
Sean Fulton
Sean
Fulton
Account Director
Santiago Vargues
Santiago
Vargues
Senior Designer
Rob Coomber
Rob
Coomber
Design Director
Richard Simón
Richard
Simón
Partner and Director of Planning
Nikki Hurren
Nikki
Hurren
Information Designer
Narmeen Zangana
Narmeen
Zangana
Finance Manager
Louise Carlsen
Louise
Carlsen
Communications Manager
Lora Toteva
Lora
Toteva
Revit Technician
Kyoungmo Kim
Kyoungmo
Kim
Senior Designer
Kay Malik
Kay
Malik
Finance Assistant
Julie Maksimova
Julie
Maksimova
GIS Specialist
James Henderson
James
Henderson
Senior Industrial Designer
James Dunford
James
Dunford
Design Director
Hinal Patel
Hinal
Patel
Studio Administrator
Hazel Symington
Hazel
Symington
Director of HR & Workplace
Hannah Kennell
Hannah
Kennell
Senior Account Manager
George Sidaoui
George
Sidaoui
Senior Designer
Gemma Colbert
Gemma
Colbert
Account Director
Erik Spiekermann
Erik
Spiekermann
Design & Type Expert
Ellie Baker
Ellie
Baker
Senior Planner
Ellie Markwell
Ellie
Markwell
Information Planner
Davide Belotti
Davide
Belotti
Information Designer
Charles Ng
Charles
Ng
Information Designer
Charles Brindley
Charles
Brindley
Experience & Operational Designer
Ben Acornley
Ben
Acornley
Partner and Creative Director
Alex Dale
Alex
Dale
Principal Planner
Adrian Bell
Adrian
Bell
Planning Director

join the team

We’re always on the lookout for the best designers, information planners, urban designers, strategists, interns and account managers to join our team.

See the careers section for the latest openings.