Vancouver has a growing population. Acting as both a catalyst and provider, the region’s transit agency needed to connect different transit modes – in the minds of the public.
Applied united all modes under a new Transit Symbol allied with a complete overhaul of the availability and coherence of information.
In the process Applied created a new network map that displayed shared connections rather than separate modes.
The system has been a key driver in promoting modal shift in the region, making sense of investments and enhancing TransLink’s reputation throughout North America.