Connected wayfinding formed a pillar of Destination Cleveland’s multi-million dollar investment to transform the city.
The Seamless Cleveland Master-plan was designed to create a positive welcome, connect parts of the city and tap into Cleveland’s rejuvenated appeal and brand.
A connected information strategy was followed by prototypes, testing and systemisation. Implementation included a street sign system, transit integration, airport connections and an online mapping tool; all devised to deliver seamless journeys.
Cleveland has now significantly changed perceptions, connectivity and visitor numbers.
increase in visitors since 2011
transport modes integrated