Rio de Janeiro has become a prominent host on the World stage: in recent years it has welcomed the 2014 World Cup, the Confederation Cup, the Pope, and the 2016 Summer Olympics; the Games’ first South American host.
Ahead of the Olympics, Rio’s desire was to improve and diversify the visitors’ and locals’ experiences of the city and better connect its attractions.
Applied devised and implemented a pedestrian wayfinding system of 500 units. This was installed across 75km² of the central areas of the city, encouraging exploration and walkability of the city in time for the Olympics and beyond..
tourists during the Rio 2016 Summer Olympics
of those tourists from outside Brazil