Madrid’s rich cultural and architectural heritage make it a popular tourist destination. But Madrid has a wayfinding problem: research revealed that 32% of visitors and even 23% of residents had been lost in the previous week. This illegibility is discouraging exploration of the city, with people preferring not to stray from the familiar.
The Leer Madrid initiative aims to increase legibility throughout the city, delivering information in an accessible way to all users no matter their background, age, ethnicity or ability. A prototype on-street sign system installed in Vallecas is just the first step in delivering the Wayfinding Master Plan.
of Madrid’s residents are non-nationals
of Madrid’s residents whose primary language is not Spanish
of the population will be over 65 years of age in 2030
number of tourists in 2016