The Met welcomes seven million visitors a year. Being one of the world’s largest museums, these visitors have around 250 exhibition rooms to explore. As a result, the Met is a very busy and complex space to navigate. Unsurprisingly, research showed how little visitors could see in one visit.
Our strategy reimagined the wayfinding experience in order to increase visitor confidence to explore the Met’s hidden treasures.
Visitor flow modelling informed recommendations to re-configure the layout and naming of key spaces. A new physical and digital mapping system made the inherent complexity simpler to understand and explore.
printed maps handed out annually
navigating using the Met App