Canary Wharf

Long-term programme to unite multiple malls and integrate transport links

Canary Wharf is one of London’s iconic mixed-use developments, with a working population of 120,000 and over 300 premium shops, cafés, bars and restaurants. It houses five multi-level malls and now integrates the Norman Foster-designed Crossrail Place, home to the new Elizabeth line station.

Applied has been working with Canary Wharf since 2016 on a durable programme to improve the experience of visitors and workers, while delivering a brand experience that is sympathetic to Canary Wharf’s positioning.

Canary Wharf Group PLC
London, UK
3.8 billion

development pipeline

97 acres

site coverage

16 million

square feet of retail and business

49 million

annual visitors

Complex Environment

The development included a number of deceptively complex buildings with counterintuitive structural layouts. Axonometric mapping was used to address some of the navigational challenges.

Interpretive signs

Educational interpretive information on elements of the natural environment formed part of the visitor experience. The system did more than just get users from point A to point B.

Icon design

A new custom set of wayfinding icons was created to complement Canary Wharf’s new brand identity.

Sign Design

Integration of brand elements into the new wayfinding product and graphic approach.

Information curation

A complex research and planning process underlined the rationale behind information inclusion and balance on wayfinding elements.

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