The National Gallery is a renowned cultural institution. Among a number of visitor issues, the 19th Century Portico entrance was struggling to perform as a 21st Century welcome, confusing visitors at the start of their viewing experience.
Applied’s wayfinding strategy identified the key issues and highlighted the principal interventions needed to improve the visitor experience. This involved a comprehensive overhaul in the museum’s signage and printed maps, to promote primary pathways of the building. Architectural changes, to open up view-lines were also proposed.