Lusail City is a 38 square kilometre new city nearing construction completion outside of Doha, Qatar. Developed by the Lusail Real Estate Development Company, on behalf of Qatari Diar. A state-owned real estate investment and development company.
The project was to provide Lusail with a comprehensive wayfinding strategy, and an effective navigation system for vehicles, pedestrians, and cyclists. For this large scale project, Applied produced a wayfinding strategy that was robust and sustainable, yet capable of adapting to the evolving cityscape.
Newly developed city
Area development master plans