Linking destinations across a brand new city

Lusail City is a 38 square kilometre new city nearing construction completion outside of Doha, Qatar. Developed by the Lusail Real Estate Development Company, on behalf of Qatari Diar. A state-owned real estate investment and development company.

The project was to provide Lusail with a comprehensive wayfinding strategy, and an effective navigation system for vehicles, pedestrians, and cyclists. For this large scale project, Applied produced a wayfinding strategy that was robust and sustainable, yet capable of adapting to the evolving cityscape.

Lusail Development Corporation
Doha, Qatar
38 sqkm

Newly developed city


Area development master plans


Transport modes

Across many areas and campuses

To prepare the hosts of the 2022 World Cup, Applied addressed the wayfinding elements in various areas of the city, including bicycle and pedestrian paths; medical and business campuses; residential and retail developments; vehicular parking and transport hubs.

Principles based

Alongside the wayfinding strategy and sign location plans, Applied established a set of wayfinding design principles for Lusail which in turn developed into concept designs aligned with Lusail’s city master plan.

Raising awareness

Following detailed design development of the system, Applied finalised the wayfinding strategy, documenting design standards, developing detailed engineering drawings, all of which resulted in a Lusail City Wayfinding and Signage Master Plan and Strategy Guidelines document.

System Architecture

The project required Applied to consult various stakeholders including Qatar’s Public Works Authority, Qatar Traffic Department, Qatar Tourism Authority, Qatar General Postal Corporation, and Qatar Customs & Ports Authority.

Predicting movement

As Lusail is a new city, local public input has not been at hand. Applied has therefore carried out the necessary analysis through reviewing the site layout by means of visiting the site and studying architectural plans; traffic and visibility data; perspective drawings and visuals; maps and other documentation to identify orientation and navigation issues, key landmarks, gateways, corridors, and key destinations in wider Doha. This set of extensive exercises informed the project team on anticipated traffic and pedestrian flows around the project site.

Bilingual and international

The project team developed a bilingual wayfinding system which was supported by a comprehensive set of icons which speaks to visitors from all over the world, some of whose first language is not English or Arabic.

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