Google’s workforce of 180,000+ Googlers operate across offices in over 200 cities, on six continents. Applied has advised on the development and maintenance of consistent wayfinding across Google’s entire portfolio. An interactive online ‘Wayfinding Playbook’ has been created that encompasses standards and guidelines on how to implement wayfinding systems across buildings in the South Bay campus and globally.
Applied’s wayfinding system is simple, logical, and vibrant. It aligns terminology, routing, spatial organisation, design, brand and placemaking, to create a seamless, integrated experience that captures people’s imagination and supports a culture of face-to-face collaboration and innovation.
Applied has also been collaborating with partners and internal teams to implement wayfinding for Google’s new purpose-built flagship buildings in Mountain View, Silicon Valley and UK headquarters in Kings Cross, London.
6 continents
180,000+ employees
